A Personal Brand is Not Just for Rock Stars but Social Workers Too

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Developing a personal brand is not just for actors, rock stars, and tech entrepreneurs but for social workers too. As you prepare for graduation or the next step in your career, a strong brand can help you find great opportunities.  How you portray your work and the issues you care about to the outside world shapes your career and reputation. Also, when social workers clearly articulate their skills and capabilities it can define roles for us in different job settings and change the perception of our profession.

Creating a brand unique to you is about authentically sharing your strengths and passions and leveraging different outlets and venues to talk about your expertise.  For this chat we’ll explore the following questions.

  1. What does personal branding mean to you?
  2. How do you get started in shaping your personal brand?
  3. What are the core things you need to develop your personal brand?
  4. How do you clarify your goals, find an audience, and stand out in a crowd?
  5. If you dislike self-promotion, how do you communication your brand?
  6. What are some strategies for promoting yourself and your skills?


Your Social Work Brand Series by Kristin Battista-Frazee on The New Social Worker Magazine, #MacroSW’s Media Partner

PWC, Personal Branding Workbook

PWC, Elevator Pitch Videos

12 Tips for a Winning Elevator Pitch, Business Daily News,

How to Use LinkedIn: 35 LinkedIn Tips for Professional Networking, Business & Marketing, Hubspot

The Authentic Person’s Guide to Self-Branding, Fast Company

3 Brilliant LinkedIn Summaries that Will Inspire You to Update Yours, Mashable

Kristin’s Pinterest Board about Personal Branding

About #MacroSW:

#MacroSW is a collaboration of social workers, organizations, social work schools, and individuals working to promote macro social work practice. Macro social work practice focuses on changing larger systems, such as communities and organizations. It encompasses a broad spectrum of actions and ideas, ranging from community organizing and education to legislative advocacy and policy analysis. The chats are held weekly on Twitter every Thursday at 9 p.m. EST (6 p.m. PST). Click here for a list of chat partners. For information about how to participate in the #MacroSW chat, view our FAQs. For chat schedule and chat archives check out: http://macrosw.com



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